Marketing Final Term Essay Example | Topics and Well Written Essays - 3000 words

Marketing Final Term - Essay Example Among the cabin crews, Emirates Airlines has one of the largest numbers of cabin crews which hail from around 95 different nationals. Emirates Airlines has installed individual entertainment system in all of its classes enabling customers for not only making online booking but also facilitates for choosing their arena of seating. These outstanding features have enabled this airline to be a customer oriented and pioneering contributor for advanced services. Emirates Airlines have empowered over 280 international awards, among which the prestigious award has been CAPA airline award for the year 2005, as awarded by the Centre for Asia Pacific Aviation. Target market Targeting the kid’s market The needs of kids can be used to increase the share of market. There are a lot of families and parents who cares for the needs of their kids much more than themselves. Offering a suitable and comfortable environment to kids can reduce the misgiving of families. After launching of the campaig n of â€Å"kids go free†, more family groups were received by Emirates Airlines than before. Through cooperation with tourism companies and hotels in Dubai, the emirates are keen to attract large number of tourists. The parents are also willing to take their kids and enjoy affordable travel with Emirates Airlines. The kids friendlier environmental can provide pleasure to kids for having a great time with their parents in Dubai. Now, the focus is more towards the kids market as the kids can influence the decision of parents. UAE’s tourism and business segment customers The emergence of Dubai as a tourism hub and regional business has provided Emirates Airlines to fuel the traffic of regional air passenger enabling abundance of room for growth. The law of freehold ownership has been attracting tourists and business communities. Expatriates in UAE UAE, being 5th largest crude oil exporter of world and Dubai, being the fastest growing city of world, has created huge demand for skilled and unskilled workforce for feeding its emerging labour market and booming economy. A major attraction for various workforces around the world is its highly paid labour market. So, Emirates Airlines targets the expatriates in UAE. Transit passengers For Emirates airlines, Dubai is the operational hub. It has been positioned as a connector between Australia/ Asia and Europe and has supported the growth of emirates airlines. This connection point has been used by Emirates airlines to promote the business, especially transit passengers. Emirates airlines target to prosper in this particular segment through marketed and well established wide range network. Goals Emirates Airlines focuses towards maximizing the return on capital of overall Group, to take full advantage of the competencies of Group in market and to be diverse and balance to the earning streams of Group. The objectives pertaining to the fulfillment of these goals are to improve and retain the market share of f requent business class traveler, to tap the market of low cost carriers for achieving the return on investment of company, to promote the tourism activities of Dubai and to introduce Dubai to the world and to increase the market share. Part two Marketing mix The Emirates Airlines hold an extraordinary achievement during the previous years. However, during 2009 which was one of the

Target location technology, tracking systems Essay Example for Free

Target location technology, tracking systems Essay Today there are many differing forms of tracking systems that can be used to locate targets accurately very much different to the simple procedures used on aircraft in world war two. One of these technologies is symbology. These are imaged laid over the real world images. The images give target position and other relevant information such as the planes heading. The images change as quickly as the real world view change, there is no visible delay as this could have fatal consequences. The target is clear and weapons can easily be directed to the correct point. The guidance images are displayed in the pilots head-mounted display. These are developed at BAE systems, and their design is critical due to the setting they are used in. The headsets are linked to a powerful and accurate computer that works very quickly to update the view almost instantly and to give warnings about dangerous situations. The Kiowa helicopter from the US Army used a symbology system that included night vision. The system recorded the mission allowing the pilot to play it back. The US Army also uses a laser as a target locator. It has been developed into a hand held laser targeting technology that doesnt damage eyes. Currently they are largely ground based but they allow targets to be located and intensified even in the dark. This technology has been transferred onto a military fighter aircraft for range finding in light and dark environments. The system also gives a range finder which can vary between the direct view and an intensified view. The system can digitally provide a magnetic compass that gives range and elevation. They are already used across the world. Another possible technology is the use of intelligent radar systems that lock onto targets allowing missile to be guided. This technology can be found on the patriot missile, which is aimed at incoming missiles. The system depends on ground-based radar that locates and tracks targets however this technology could be developed to fit on an aircraft like the sidewinder missile. This is a very long ranging and variable system. It can run automatically or an operator can intervene if necessary but these need to be very accurate due the speed the missiles travel at. The radar antenna can scan the sky, identify targets, determines aim and positioning of target, gives information and can help direct the missile to the target even when missile has been launched. Two operators watch the progress of the missiles, they can then change things if necessary such as deselecting targets. One form of missile has its own in-built guidance computer and radar transmitter allowing it to guide itself. The technology allows targets to be located very accurately. Especially if the technology is watched over by operators such as the patriot missile radar system. The accuracy could save many lives, as civilian positions are less likely to be hit with the accuracy of the technology. Therefore military targets can be located successfully allowing for a less morbid military operation. The technology often needs much equipment that is highly developed and costly. As resources such as missiles with their built in computer are expended during war, much money is lost. In less developed countries this money would be needed for other vital materials, so the technology may not be used. The wastage of materials would not be environmentally friendly. The new technology would need people to be trained to be able to operate the systems. If a person puts on a headset and does not know what the lines and boxes mean they be useless at controlling it. However the training takes time to be done safely this will cost money but is necessary for the technology to be used

Disparity and Discrimination Essay example -- Race Racism Prejudice

Disparity and Discrimination According to Webster’s Dictionary, the proper definition for discrimination is: 1 a : the act of discriminating b : the process by which two stimuli differing in some aspect are responded to differently 2 : the quality or power of finely distinguishing 3 a : the act, practice, or an instance of discriminating categorically rather than individually b : prejudiced or prejudicial outlook, action, or treatment (Webster’s dictionary). Discrimination has been around for centuries and even though there have been improvements in the way society deals with discrimination, we still have a long way to go. One of the biggest problems in America today is racial discrimination. We see it happening all over the world and also we see how it affects our criminal justice system. For example, there have been many problems with police officers using racial profiling with mostly people of African American and Mexican decent. Police officers do pull over minorities more than they would if the person was white. Even though the minority races have a higher criminal rate compared to the white community, we should not be labeled automatically without reason or just cause. And we should not be treated any differently when you are comparing the two.   Ã‚  Ã‚  Ã‚  Ã‚  Another example of discrimination is what can happen in our court systems. For example, minorities may not be able to provide for a good lawyer, which leaves them to a public defender and in most cases, they e...

Greek Mythology Essay

Greek Mythology began in the fifth century B. C. , and mainly involved the people of ancient Greece, who believed in myths about Gods, Goddesses, and heroes. Stories were passed down through all forms of entertainment, theater, and drama. The people of Greece worshipped numerous Gods, including Apollo, God of the Sun, who had a bow, and chariot to drive across the sky daily (borrowed from an earlier pre-Greek Sun god, Helios). Theatre played an important role in how performance and playwright was carried out to honor Dionysus, the ancient Greek god of harvest and wine. Sophocles was one of the most influential writers, who touch based on the three forms of play, which were tragedies, comedies, and satires. Men and women’s influence towards Greek culture, created a big impact in society, which had a main focus towards art, religion, slavery, language, and education in the form of military training in preparation for war. Everything in Greek Mythology somehow explained creation, and the world, the same reasons as any other religious group since the beginning of civilization they saw God as, basic religious and social truths. Greek Mythology reference to all in that time period was created with legends to try to make sense of that little that was understood of the world. Apollo Apollo is referenced as several noteworthy definitions, including a series of manned US spacecraft designed to explore the moon and surrounding space. NASA’s Apollo 11 pace flight landed the first humans on Earth’s Moon. Apollo, as a Greek god was important in our society today in belief. According to Pantheon and Encyclopedia Mythica Apollo was born on the island of Delos in Greece to supreme and overruling god Zeus, and Leto, believed goddess of motherhood, protectress of the young, modesty and womanly demure. Zeus’s wife, Hera became jealous and exiled her from all land of the earth, and she later gave birth to Apollo and his twin sister Artemis, Goddesses of wilderness, hunting, and wild animals on the island of Delos, in the Aegean Sea, off the southern coast of Crete. The goddess Themis assisted in raising them by feeding them ambrosia, the sacred nectar of the gods. Apollo was born by Zeus and Leto on the Greek island of Delos and lived on Mount Olympus. He had three notable relationships with the Nymphs Cyrene and Daphne and the mortal Coronis, resulting in four children. The Gods of Greece stated Apollo’s reason, nobility, form, action, apprehension, and beauty were his essential attributes. Apollo was a handsome, strong and youthful god with impressive golden hair. According to Greek-gods. info Apollo was the Greek god of the Music, and invented the lute, but he was more popular for playing the lyre, which was invented by Hermes, the messenger of the gods. Apollo excelled in important musical contests, competing against Greek god Hermes and the Satyr Pan as well as other gods. Apollo like his father sought out many wives, including nymphs, and adolescents, leading to dozens of relationships, and children. The Python of Delphi, which was sent by Hera to chase Leto out of all lands, was a deadly creature within the body of a snake. As a strong boy, Apollo was only a few days old when he given a bow and arrows by the blacksmith Hephaestus. This gave him an opportunity to avenge his past, by killing the Python. Apollo killed the Python with one arrow to the head as it lunged at him. The death of the Python, led him to joy and happiness, in singing a song of victory, allowing him to become the God of Music. Although his avengement of the Python was a crime as a God, he was given the duty of instituting the Pythian Game (athletic and musical Olympics) for cleansing which took place every four years in honor of him. Playwright/Drama Sophocles played a major role in the creation of Greek tragedy in playwright. Sophocles wrote over 120 plays, many of them great tragedies, including Elektra, Oedipus Rex, and Antigone. According to Enloehs. wcpss. net, Sophocles education in the arts and experience competing in, an annual festival held at the Theatre of Dionysus, allowed him to become a tragedian. Sophocles, by Harold Bloom states that Sophocles focus towards playwright was based on superhuman influences, which were the subject of his hopes and fears, the object of his prayers and sacrifices. â€Å"With a strong concrete imagination, reinforced by the work of poets, and later sculptors, Sophocles imposed clarity of form with shape, emotions, and family relationships. † Decrees of fate were thought to be naturally regarded as decrees of the god where death was to become a problem. Ajax, written by Sophocles is about Greek commander, Odysseus, who begins searching for Ajax, whom he believes has killed a herd of cattle over the night. Ancient-literature. com entails the Greek tragedy written in the 5th century B. C. (Previously, Odysseus was given the armor of war-hero, Achilles over Ajax angering him. ) He is told by Athena that Ajax was possessed, because he mistook the Greek soldiers for herd, and comes to believe it. Ajax apologizes for his mistake when his wife, Tecmessa tells the chorus, and considers death as a punishment for his error. Again, Ajax reconsiders his consequences, and to devote himself to worshipping the gods and to Greek leaders. During a visit to the city Ajax’s half-brother, Teucer, learns about Ajax incident and warns him to remain inside his tent if he wants to stay alive. Ajax in the end kills himself by throwing himself on a sword, with for vengeance against Greek leaders and army for acknowledging Odysseus over him in the Trojan War. Although disputed as dishonored warrior, Odysseus calls for a proper funeral for his enemy, allowing Teucer to carry out final burial rites. Because Athena causes Ajax to go mad by thinking he’s killed his comrades, he savagely butchers livestock. Once he sees what he’s done, suicide becomes the only honorable way out, which makes him the tragic hero in the end, since he was second in ranking to Achilles, and Ajax becomes overwhelmed with vengeful passion as Achilles amour is rewarded to Odysseus. Greek Culture According to Maps of the world traditions, religious practices, music, food were all an integral part of the Greece Culture. Large numbers of religious festivals were celebrated by the Greeks in honor of the arts. The Greek Embassy states that the Greek language was derived from the same idiom used by Homer and other famous Greek writers and poets more than 3000 years ago. Greek was the language of the Gospels and has made a major contribution to all western languages. Greece adopted the Phoenician alphabet which’s usage was discontinued by the 5th century B. C, and they eventually changed it into the 24 letter Greek alphabet, still used today. â€Å"In its 3500 year passage  through history, the language has undergone a series of transformations, but Modern Greek can easily be traced back to ancient Greek in the form of the letters, word roots, and structure†, states The Emergence of Greece, by Alan Johnston. The Greek cuisine consisted of a variety of Fruits and vegetables, which played a vital role in making some of the most delectable and unique delicacies passed throughout the Western world. Healthy provisions widely used and often added to foods were garlic, onions, fennel, zucchini, grapes, apples, dates and figs. Seasonings such as mint and oregano and lemon rind were first developed in Greece to add flavoring and spice to certain foods. According to Maps of the World Pork, beef, and Lamb meat in particular were greatly used in the preparation of Greek Foods, especially during the religious festivals and playing a role in the diet of Greeks. Greek foods importance in Greek’s regime were based on how they prepared it, which varied from being grilled, braised, baked or stewed, and prepared with an assortment of vegetables. Where you lived in Greek city-states depended on how important education was. According Chiddingstone. Kent in Sparta, it was imperative for boys to learn to be good fighters, and for girls to learn how to become future mothers and wives, instead of learning to read and write. School was necessary in Athens in order to vote in the Assembly and philosophy was incorporated in all of their lessons. Preparing boys to later fight in the army was still essential to all cities, since invasion/war was always taken by revelation. Children, who attended school, were often from wealthy families. Chiddingstone. Kent states boys were educated to become good citizens and take part in the public life of the city state. Girls were educated in housekeeping and how to look after their family. It was typical for children to enroll in an apprenticeship, of their parent’s career, and learn from older men. The Greeks believed in many different Gods and goddesses, who controlled everything in their lives and environment. According to Chiddingstone. Kent in order to please the Gods Greeks would pray daily, have burnt offerings and shrines in honor of them, to receive reward instead of punishment. Greeks worshipped the Gods in temples, where deities were placed in admiration for them . Idol and statues of the Gods were placed in each town where ceremonies and festivals were held, and over watched by priests. Priests were believed to be the voice of the Gods, and were specially chosen by the previous priest, or ancestral order. Greeks mainly believed in the twelve most important Gods that lived on Mt. Olympus and were ruled over by Zeus. Impact/Influence According to Pbs. org the Ancient Greeks took their entertainment very seriously and used drama as a way of investigating the world they lived in, and what it meant to be human. This made a large impact in our world, towards the discovery/meaning of constellations, and possible ways of how the Earth may have been created. In drama comedy, satyr plays, and tragedies, were important genres of theater, which contributed to Western drama and culture. Greek and Roman Theater, by Don Nardo states many traditions of ancient Greece, such as comedy, singing, dancing, slapstick, juggling, and nudity were inherited in the early 1900s, creating a large influence for burlesque and entertainers. Greek and Roman Theater states the influence of ancient theater on modern entertainment was profound to nearly all of today’s theatrical conventions, from acting styles, and costumes, to scenery and the shapes of stages, originated with Greeks. Religious plays and theatrical works have somewhat been inspired by Greece, to glorify, rather than to entertain. Depiction of popular stories like Euripides’ Medea and Oedipus the King, have been adapted into Broadway and Musicals. The success of ancient tragedies and comedies on the modern stage can only be explained by the talent and insight of Aeschylus and Sophocles, who captured the essence of true human feelings. According to Curiosity. discovery. com the Greeks introduced our cherished concepts of citizens’ rights, democracy, and freedoms of speech and religion. They excelled in mathematics, physics and astronomy. They also stated that the Greeks intelligence, daring, energetic and sensible, accomplishing great feats in the arts, philosophy, and architecture, made a great impact towards our form of government, and constitution for equal rights. Greek government influenced Western democracies today, by holding elections for officials rather than appointed lords. Greeks inclined modern societies’ hierarchy and developed an organizational structure that defined the roles of each position. Curiosity. Discovery states the Greeks in the fifth century B. C. came up with theories about the planets and their movements, but they did not subject them to tests and experiments. They influenced our theories on creation, and lead most to believe in the Big Bang theory, in the expansion of the universe, elements, and laws of physics. In agreement Scientificmethod. com says Greek philosopher and polymath, Aristotle was one of the first noted original thinkers, for devising methods for trying to arrive at reliable knowledge based on observations. He contributed to the development of the scientific method, with observations used during experiments. At the time when the world was thought to be flat Eratosthenes was first to prove most wrong, when he confirmed the Earth’s shape as round and was able to accurately guess the diameter and circumference. His method to resolve prime number, made a contribution to the fundamental theorem of arithmetic. In concurrence to Curiosity. Discovery. com Greek shaped our world through the development of our Alphabet, our way of Warfare, our system of Democracy, leaving a lasting legacy on education mythology, and justice. Annotated Bibliography Huffington, A. S. , & Beny, R. (1983). Apollo. The gods of Greece (pp. 53-67). New York: Abrams The book The Gods of Greece was about the Greek gods, and how they were portrayed as natural, concrete, and worldly in their divinity, entering the lives of the people who worshipped them, and had the outmost flaws, conflict, and failings less than their joys and accomplishments. The book gave a greater understanding of the Greek people at the time and their world. The Gods and goddesses in the book are represented as statues and reliefs in marble, stone, and bronze, revealing unexpected beauty and mystery, toward the Greek celebration of their idol. From the book, information about Apollo was collected, about him being described as an embodiment of the Western ideal of beauty and form in it classical perfection. As the God of music and prophecy, archery, and heroic excellence, Apollo embodied the foundation of the Greek civilization. The book’s Apollo chapter mainly entails the union of Dionysus and Apollo as an eternal bond, because off their importance for imagination, intuition, inspiration, and enthusiasm. Bloom, H. (1990). Fate in Sophocles. Sophocles (pp. 127-136) New York: Chelsea House Publishers. The novel Sophocles, by Harold Bloom brings together a representative selection of the best modern critical views of Sophocles. The novel, describes, all of Sophocles eight remaining plays, which all resemble a powerful portrayal of some irresolvable moral dilemma. The Ajax, Antigone, Poetics, Oedipus Rex, Oedipus at Colonus, Orestia, and Elektra are compared on how well their centered towards the Gods is remote in human character and human choices to acquire a greater significance. Most of the stories had a tragic hero, who existed by blocking out or delaminating the framework of human existence. The plays critical views all connected with human limits, and what Sophocles made clear of what they can achieve within those limits. The Fate in Sophocles described his belief in the operative power of the characters, using vague feeling about destiny. Questions like â€Å"Why does a man suffer? , Why does he fall from the height of prosperity into the pit of disaster? †, were given possibilities as to why the characters were bound to have evil befall them. Greece Culture and Society. (n. d. ). World Map. Retrieved February 7, 2013, from http://www. mapsofworld. com/greece/culture-and-society/ Maps of the world is a website that explains the culture of countries and regions, while offering customers to buy a map. The website provides facts, sports, holidays, geography, and information about the education system, at the period, or during its historical time. While providing tourist destinations, the site also lists major cities and their historical locations that may have played a significant role in impacting the countries society and culture. Maps of the world entail the relation of ancient fashion to today, to how they were placed in terms of class. The Greek cuisine’s reflection of their cooking and health conscious diet was related to the typical meals eaten today in Greece. The lifestyle of the people was influenced by diverse traditions and practices that affected the culture of the lands, and later the society in diversity. Homer’s Iliad and Odyssey had a great impact in Greek Literature, and were noted as immense resources with affluence, has influenced towards the history of World Literature. Nardo, D. (1995). Chaper 9. Greek and Roman theater (pp. 89-97). San Diego, CA: Lucent Books. The book explains important dates in the history of Greek and Roman Theater. Theatrical tragedies, of the Golden age of Greece Drama were Aeschylus, Sophocles, and Euriphdes, who brought the tragic art to the level of literature in understanding. To get the message across a trilogy or series of three related plays were written to broaden the scope. Details of evolution and impact of a concept on justice, greed, or fate were typically shown with a repeating pattern of revenge and murder. Greek comedies were not as important as other forms of theater, but were pleasant to comic relief. Comedies mimicked serious Greek religious rituals with humorous indecent aspects. The start of classical theater portrays the earliest versions of acting, eventually developed into theater for play production and staging areas for religious ceremonies and productions. Many classical Greeks cultural and religious practices were tied to the Minoan times. In theatrical areas seriousness also took a part in formal dancing and singing to honor the gods. How did the Ancient Greeks impact modern Western society? – Curiosity. (n. d. ). Curiosity : Discovery Channel. Retrieved February 7, 2013, from http://curiosity. discovery. com/question/ancient-greeks-impact-western-society Curiosity is a show on the Discovery Channel, where each episode focuses on one question in science, technology, and society. The website is an expert question and answer site where experts and scholars tried to answer some of life’s most profound questions. On the Curiosity website answers to questions on mysteries in fields like space, biology, geology, medicine, physics, technology, nature, archaeology, history, and the human mind are answered by notable professors, authors, filmmakers, and more. â€Å"How did the Ancient Greeks impact our modern Western society? † is the question answered by the Science Channel. Greeks cultural influence in Greek society inspired achievements that shaped the foundation of Western civilization. Greeks in the fifth century B. C. came up with theories about the planets and their movements, but they did not subject them to tests and experiments. They built the base and foundation for many theories that lead us to scientific discoveries, towards the Universe.

Enterprise Resource Planning (Erp) System

Enterprise resource planning (ERP) system is specifically designed to enable personnel throughout an organization to view the set of data rather than requiring it to be moved across applications. The new SAP Product Life-cycle Management (PLM) are based on the concept that personnel should have confidence that the information they have is as accurate and up-to-date as what others in the enterprise are receiving and, therefore, everyone is on the same page. It also intended to gather data using one piece of software to optimize the organization of that data and make it easier to access and manage. Because of that the enhanced SAP Product Life-cycle Management (PLM) helps to unify Acterna. Gain product and sales benefits are the potential the product has in collaboration with outside companies. By doing this, the outside company would have a up-to-date information and idea about the organization, and clarify the issue that they may have. It will also expanding the organization’s market reach. The enhanced SAP product is intended to make information available to all personnel in the enterprise who need it. It overcome the traditional functional silos that have historically inhibited the free flow of information in enterprises. A traditional data structure where each functional area has its own data, tied into separate applications. Communications between the silos is often difficult and expensive. On the other hand, centralized data structure where data are shared will reduce and eliminate the need for communication just to transfer data because all have access to the same data. Plus, the interface with users is standard across different company modules, it minimizing the training required for personnel who change their jobs within the company. Therefore, the convenience of data access and minimize cost are some of the main reasons why Acterna would make the investment in this software.

Air Pollution Law essays

Air Pollution Law essays Air pollution is a problem for all Americans. The average adult breathes over 3,000 gallons of air on a daily basis (Spellman, 1999). Children breathe even more air per pound of body weight and are more susceptible to air pollution. Air pollution threatens the health of human beings and all Even though we cannot see all of them, pollutants in the air create smog and acid rain, cause cancer or other serious health effects, diminish the protective ozone layer in the upper atmosphere, and contribute to the potential for global climate change. For this reason, it is important to have air pollution laws, which are strict and enforceable. This paper will describe existing air pollution laws in the United States. The Clean Air Act, initially enacted in 1963 and significantly amended in 1970 and 1990, is the primary federal law under which the EPA operates (Rothbard, 1990). The Clean Air Act was the first comprehensive Due to the 1990 Clean Air Act, the role of the state and federal governments is stronger than it has been in the past. While the 1990 Clean Air Act is a federal law covering the entire United States, the states actually carry out the act. For example, a state air pollution agency holds a hearing on a permit application by a power plant or penalizes a company for violation of air pollution limits. Under this law, the Environmental Protection Agency PA limits exactly how much of a pollutant can be in the air anywhere in the country. By doing this, all Americans are granted the same basic health and environmental protections. The law enables individual states to have stronger pollution controls, but states are not allowed to have weaker pollution controls than Each state must develop state implementation plans (SIPs) that describe how each state will do its job under the Clean Air Act. A state implementation plan consists of a collection of the regulations a state will employ to ...

Where Should I Take the SAT

Where Should I Take the SAT SAT / ACT Prep Online Guides and Tips While you're doing a lot to prepare for the SAT, you probably haven't given that much thought to the physical location of your test. However, that location could definitely affect your performance. Think about it – have you ever had to take a test in a cramped classroom or in room without air conditioning? It probably didn’t exactly help your performance. So why would you take the SAT in sub-optimal conditions? Read our guide to choosing the best possible test location so you can do as well as possible. Two Search Methods Before we worry about choosing locations, you have to find out what those locations are. We will go over two methods to finding SAT locations – one that’s easy to use but less informative, and one that’s harder to use but contains more info. Method One: College Board’s Test Center Search College Board’s Test Center Search lets you look up test centers by state or by city. Depending on where you live, this may give you all you need to know. The Test Center Search page allows you to search for SAT locations by state and city. Image via College Board. For example, I’m from Utah. In the entire state, there are just nine testing locations for the next SAT, mostly at area colleges. So just seeing these nine locations will give me all I need to know. Likely any student in Utah will have just one or possibly two options based on location. Some of Utah's nine SAT locations. Image via College Board. However, if you live in a state like Massachusetts with dozens of potential test sites, you may want to do a more fine-grained search. You can search by city, but remember to look up towns and suburbs near to you to see the most options. If you’re in a state with tons of choices, the second search method, which allows you to look by zip code, will likely be easiest†¦ Method Two: Begin to Register for the SAT For whatever reason, College Board’s test location search within its registration process is more informative than its basic test search option. So to get access to the most efficient SAT location search, you have to go through the SAT registration system. Move through College Board's SAT registration process until you get to step 3, "Select Test Center." Image via College Board. You can enter your zip code (rather than search by only city or state) and see the options closest to you, including neighboring cities. This is much more efficient if you there are a lot of potential test sites near you. Image via College Board. You can also see who still has seats available for the test, which is important info if you know you need to register soon. You don't have to complete the registration to use the search tool. Also, live close to a state line? Consider options over the border, especially if rules/laws are different (some states require scores be reported to talent searches). Choosing a Test Site Now that you know how to search for a test center, you probably fall into one of two camps. In the first camp, let’s call it the Utah camp, your test location is entirely determined by proximity. This means that you have only one or two options based on where you live, so unfortunately you can’t optimize your test center beyond location. But if you’re in the second camp, let's call it the Massachusetts camp, you have many choices. So how do you make sure you pick the best possible test center? Your choice of test location depends on a few important factors, which we will cover in order of importance. How Far Do You Have to Travel? Basically, the closer you live to a test center, the better. You don’t want to risk having a morning-of traffic or weather crisis. Many students test at their high school if they can, but if you live far away from your high school, it might actually be better to see if there is a location closer to your home. Also consider that parking and drop-off around the center is likely going to be congested on the morning of the test, and plan accordingly. Add at least 10 minutes onto predicted travel time to account for this. Are You Familiar With the Test Site? Once you’re inside the center, you’ll be less stressed if you know how to get around. For example, if you’re testing in your own high school, even if you’re headed to a room you’ve never had a class in, you’ll likely be able to find it easily. However, if you’re in a university building and have to go looking for the room, or take a wrong turn, that could add unnecessary stress the morning of the SAT. If you’re heading to a new building on test day, either scope it out before test day or arrive early to give you ample time to get to your test room. Getting lost and ending up in a lonely hallway that looks like something out of The Shining probably won't help your test day jitters. Who's Going to Be There? Don't just think about where you're taking the SAT. Think about who is going to be there, too. If you’re taking the SAT at your high school or at a location with students from your high school, that could be good or bad, depending on your personality. Will seeing friends or classmates relax you, or stress you out? For some students, seeing their friends could help calm them down. Seeing familiar faces and having a moment to joke around before the test could alleviate stress. But for others, seeing their classmates could remind them of their competition for college and make them more stressed. Or seeing friends could be more distracting than helpful. There’s no right answer here. Just take your personal preferences into account. If you know that having your friends around will help, don’t worry about heading to your local high school. If you think it will be stressful for you, consider going to a test center more out of the way so you can focus better on the test. Any Test Center Problems? You should also consider some of the more nitty-gritty details of the testing center before making your choice. There are many factors that could make the test center itself good or bad. Are there windows in the test rooms? For some students, sitting by a window is distracting. For others, being in a windowless room feels suffocating. Are there heating/cooling issues? Taking a test in the sweltering June heat without A.C. would be miserable, but so would taking it in a freezing room in November. If you’re signed up for a winter or summer test date, in particular, make sure you’re in a room with decent temperature control. Any there issues like nearby construction? For example, if there is a noisy construction project going on by your high school, you might elect to go to farther location to make sure your test center will be quiet. Finally, think about desk size. Generally, the more space, the better, because you’ll be balancing the test book and the answer sheet. This can be tricky on those tiny desks some college rooms have. If you’re sensitive about your work space, try and sneak a peak at the test room before you sign up. Should I Just Test at My High School? After reading through all these possible factors, you might be thinking you should just test at your high school, since you know the most about it. For many students, this is a great option. Make sure to consider the following factors, though. Will familiar faces distract you? Like we discussed above, for some students, seeing friends and classmates on test day can be stressful. If you would prefer to be with a crowd of strangers, look into different locations. Is there a closer location you could go? Keep in mind the Saturday morning SAT commute is typically earlier than your high school commute. There might be unexpected traffic and parking issues at the school. If your high school is a ways away, see if there are closer testing locations. Are there known issues with your high school, like small desks or a nearby construction project? If anything about your high school is distracting for you, think about other locations. Finally, do you tend to lose focus in environments you’re used to? Some people prefer the â€Å"blank slate† environment of a new testing center. Others like being in familiar environments for stressful, high-stakes testing. If none of the above are true, your high school could be the best option since you’re familiar with the location. You’ll be less likely to run into morning-of problems simply because you know the building well. Other Tips Be aware of test center closings. Sometimes College Board has to close test centers due to weather or other reasons. Check your email carefully in the weeks and days leading up to the test in case something happens to your location. Drive to the testing location before the morning of the test if you’ve never been there. Make sure the route you’re using (or the route Google Maps is telling you to use) is accurate and gets you there. You don’t want to risk getting lost the morning before the test. If you have a long drive the morning of, pack breakfast with you to save time. You can also listen to music in the car (relaxing music if you need to calm down, pump-up music if you want to get amped) or review some notes to get your brain in gear. (But don't review notes if you're the one driving!) Finally, recognize you can change your location after registering, but there’s a $28 fee and locations fill up the closer you get to the test. What’s Next? Not feeling 100% ready for the SAT yet? Consider reading our guide to a 1600 by our full scorer. Even if you’re not going for a perfect score, the skills described in this post will help you in your last studying push. We also recommend doing full SAT practice tests, with strict timing, to get used to SAT pacing and help build your stamina. Get access to free, official online practice tests here. Curious about what else you should do the morning of the test? Get our advice on the best routine. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: